What exactly is product test marketing? You will see that term mentioned quite often on this website because it is an essential element of most industries and retailers in the modern market. There are so many brands and types of products and so many different varieties available that a consumer would be hard-pressed to choose rationally and effectively without the proactive efforts of producers and retailers in marketing their products. Sure, you may like a commercial on TV and think about buying whatever it advertises; but what better way of marketing is there than free product samples?
Product test marketing is therefore crucial for the producer, the retailer, and the consumer alike, and participation in these offers, when they are legitimate, is beneficial for all parties involved. The producer and retailer win, because they get a great way to popularize their new, existing, and prospective products at a relatively low cost — in today’s age of mass production on an immense scale, handing out a few product samples for free is absolutely worth it for most companies. And what consumer doesn’t love freebies? Free product samples and significant discount offers through free coupons are especially great for you as a consumer, since you get the chance to try out a new food, beverage, article of clothing on the cutting edge of fashion, or a trial version software that allows you to take care of everyday work and home-related tasks in a significantly more efficient manner.
Whether it is baby products, free food samples, a juice, coffee, tea, or energy drink sample, or a sample sale of an otherwise expensive clothing company, as a cost-conscious consumer you should take advantage of all that product test marketing has to offer. Companies do all the time. Businesses of all different types frequently conduct this kind of market research, with both in-home testing (or home-user test) and central location tests (at a local shopping mall for instance). For information about the product test marketing of industries you’re most interested in, check out the additional resources above. And for a convenient list of the best online resources for taking advantage of these offers, visit the “Request Free Samples” page on this site.