Another huge market today is cosmetic and beauty products, which includes thousands of products from essential hygienic needs (think soap and basic toiletries) all the way to expensive and luxurious perfumes, colognes, or makeup. Effective product test marketing is all the more important to the personal care industry, given that people’s tastes differ widely. Hence, cosmetics samples are commonplace in today’s appearance- and hygiene-conscious society.
There are as many different samples of cosmetics as there are cosmetic products themselves. You can easily find free shampoo samples, free soap samples, free perfume samples or free samples of a new lotion when you pass a particular kiosk in your local shopping mall. Online product test marketing is especially big these days, and the cosmetics industry is no exception. “Her Beauty Samples” for instance offers a lot of beauty freebies, free cosmetic samples, and beauty coupons to visitors, primarily with women in mind. Similarly, BellaOnline collected a number of very useful samples that women can request at their convenience, making it easy, cost-effective and hassle-free to try out a new soap, shampoo, conditioner, or any other beauty product.
As a consumer with an eye towards low cost and high quality, don’t pass up the opportunity to become a test subject in beauty and cosmetics test-product marketing. Beauty products are among some of the most sought-after and essential things in a modern society where cleanliness and good personal hygiene are very important. Take advantage of all the free cosmetic sample offers you can, whether it’s shampoo samples, free perfume or cologne, a free market sample, or anything else. Remember, it’s a win-win situation: you gain the opportunity to test new products for free or significantly cheaper, and the producers and retailers gain very valuable market knowledge about their own product.